© 2018 by Richard Thomas Jennings

GET IN TOUCH:

Tel: 123-456-7890

Email: info@tower.com

CONTACT US:

1104 Sixth Avenue

New York, New York 10006

We believe in fostering individuals with the ability to identify who they are as they evolve and build their tribes. We originally focused on music and musicians, but we now understand that there is a greater power in the curation of innovative products and services that connect and
enhance personal experiences through physical, visual and audio solutions.

 

FOUNDED
1960 – Sacramento, CA
2006 – Bankruptcy and Liquidation


COMPETITORS:
    01. Digital Music Services: e.g. Spotify
    02. Online Purchasing: e.g. Amazon
    03. Store experience: Apple stores


DESCRIPTION
Tower Records is an international retail and online music store that
focused it products around DVDs, CDs, videos, video games, posters, books, collectibles and accessories. They operated stores across the United States. and several internationally; Canada, Hong Kong, Ireland, Israel, and the United Kingdom to name a few. This chain allowed generations of music lovers to identify their tribe.


HISTORY
Russell Soloman founded the first Tower Records in 1960, in Sacramento, California. It was originally named after the building his father’s drugstore was located—Tower Building. By 1976, he expanded his merchandise to include books, posters and plants.

In 1983, the company began publishing a monthly music magazine, Pulse!. It was the go to place for record reviews, interviews, and advertising.

In 1995, he established Tower.com. This enabled him to expand his selection, online and in-store, to include CDs, cassette tapes, and electronicaccessories. At this point, he expanded his locations to Brea, Mountain View, Nashville, New York City, Portland, Oregon, Austin, Seattle and flagship store on Columbus Avenue in San Francisco.

In 2004, Tower Records entered Chapter 11 bankruptcy because of the heavy debt incurred in its expansion throughout the 90s.

In 2006, they filed for their second Chapter 11 and by December 22, they closed their doors.

In 2015, a documentary film, All Things Must Pass: The Rise and Fall of Tower Records,  was made by Colin Hanks (Tom’s son) exploring how Tower Records became the heart and soul of the music industry.


FUTURE POSSIBILITIES
There is an ability to leverage the rich history that is embedded in our culture. The resurgence of vinyl records is a perfect example of how old can be new again if you target the right audience. There is clearly a new generation that is looking for specialty versus quantity. Tailoring and curating their selections and offerings within the physical, digital, merchandising and promotional landscape can help reshape this brand.

BRAND SOUL
Exploring and finding yourself.

BRAND MISSION
Giving generations a place to help define themselves (tribe) fearlessly through music and products.

REPOSITIONING STATEMENT

We believe in fostering individuals with the ability to identify who they are as they evolve and build their tribes. We originally focused on music and musicians, but we now understand that there is a greater power in the curation of innovative products and services that connect and enhance personal experiences through physical, visual and audio solutions.

In addition to curated music of all genres, we will offer a streamlined in-store experience, enhanced digital and online services, inclusive music events and gatherings, targeted fashion apparel, and innovative product solutions.

We know that music in all its forms is the soundtrack of our lives.